![]() So, welcome emails are essential to building genuine relationships with leads.ġ. Welcome emails have an open rate which is 86% higher than other marketing emails. According to studies by GetResponse and Optinmonster: If you look at metrics for welcome emails, you’ll soon see why you can’t afford not to send one. And this is probably the most important email you’ll send, hence why you need to get it right. It’s the perfect place to start connecting with them by welcoming them appropriately and making a good first impression.īecause you start to build customer loyalty from day one. This first email starts building a relationship between you and your new leads. The best way to engage these potential customers who either download content (e.g., a case study, webinar, or white paper) or sign up to your newsletter is to automatically send them a welcome email as soon as they do. ![]() When someone visits your website and voluntarily provides you with their email address, they’ve literally asked you to contact them. For example, after they have subscribed to your newsletter or downloaded content.Įvery marketer dreams of the ideal customer who comes to you and says, “I’m interested in your product or service, can you help me?”īut hundreds of thousands of new leads do this every day, all of them potential customers who are taking the first step towards your business. It’s usually automatically sent to new contacts after they’ve provided you with their email address.
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